Exact values

Limits

Reference Reviewed · not yet fact-checked

In short

What limits apply in Reply?

One email account sends at most 400 emails per day on paid plans, 200 on trial. Contact storage defaults to 100,000. The API allows 15,000 requests per month with 10 seconds between calls. LinkedIn actions cap at 100 per day per action type. Sequence-level daily caps, delays, and fair-usage mailbox counts stack on top.

Limits stack across levels: the email account's own daily cap always wins over a higher sequence setting, and plan-level quotas (active contacts, storage, credits) sit above both.

Email sending limits

Limit	Value	Level
Emails per day per email account	400 (paid plans) / 200 (trial)	Email account
Max number of emails per day	Configurable up to 10,000, cannot exceed the sum of account daily limits	Sequence
Max daily emails per contact	Default 1, can be raised (for Team Edition multi-sequence cases, 2–3)	Sequence
Delay between emails	Recommended 120–180 seconds; the system adds roughly 10–15 seconds of its own	Sequence / email account
Email accounts per sequence	Up to 100	Sequence
Bounce-rate stop threshold	8% (orange warning at 4%), applies after 200 emails per day — see Bounce handling	Sequence
Sending window	A schedule needs a delivery window of at least 2.5–4 hours to send reliably — see Schedules	Schedule

The Max daily emails per contact and account limits do not apply to Manual email steps.

Contact limits

Limit	Value
Contact storage	100,000 by default on Business and Agency plans; support can raise it — beyond 100,000 costs $30/month per additional 100,000
Active contacts (trial)	300 unique contacts; follow-ups not counted
Active contacts (Email Volume plans)	From 1,000 scaling to 5,000 / 10,000 / 25,000 / 50,000 / 100,000+ by plan
Active contacts (Multichannel plan)	Unlimited

A contact counts as active when they receive at least one outreach step (email, LinkedIn connection request, LinkedIn message, or InMail) during a billing month. The count resets on the subscription renewal date, not the calendar month. A contact reached again in a new billing month counts again.

Email account allowances

Plan	Included email accounts
Trial	2
Multichannel plan	5 (monthly) / 10 (annual)
Email Volume plan	Fair-usage scale below
Agency plans	Unlimited

Additional mailboxes cost $29/month each.

Fair-usage mailbox scale (Email Volume plans — included mailboxes follow the active contact tier):

Active contacts in plan	Mailbox limit
1,000	25
2,000	50
3,000	75
5,000	125
10,000	250
25,000	625
50,000	1,250
100,000	2,500

API and integration limits

Limit	Value
API requests	15,000 per month
Interval between API calls	10 seconds minimum
Contact sync via integrations	Same limit as prospects

See docs.reply.io for endpoint-level detail — it is the source of truth for the API surface.

LinkedIn automation limits

Limit	Value
Default suggested range — connections, profile views, post likes, InMails, detections, revoke connections, endorse skills, follow profile	25–35 per day
Default suggested range — messages	35–50 per day
Default static limit	30 per action type
Maximum per action type	100 per day
Limit changes take effect	The next day

AI SDR (Jason AI) source limits

Limit	Value
New contacts per day per sequence	Up to 500; default 10
Contacts per company	3
Post-engagement sources	50 likers + 50 commenters per post
ICP fit threshold	60%

Data credits

Credit grant	Value
Trial	50 Reply credits for Live Data search
Email Volume and Multichannel plans	50 credits/month (monthly or annual)

Which limit wins

The narrowest applicable limit always applies: an email account never exceeds its own daily cap regardless of the sequence's Max number of emails per day, and the sequence cap never exceeds the sum of its accounts' caps. Daily capacity is snapshotted once per day at UTC midnight — see Sending schedules.

FAQ

Can I raise the 400/day email account limit?

No — 400 per email account per day (200 on trial) is the platform ceiling. Scale sending by adding more email accounts to the sequence (up to 100) with round-robin distribution.

Do manual emails count against the limits?

Emails sent through Manual email steps are exempt from the Max daily emails per contact and daily sending limits. See Sequence steps.

What happens when the API limit is hit?

Requests beyond 15,000 per month (or faster than one per 10 seconds) are rejected until the window clears. Design integrations to batch and back off — see docs.reply.io.

Build with Reply

REST API: docs.reply.io — rate limits and account settings
MCP: agents.reply.io/mcp — sequence and account limit operations