API docsAgent tools

Set up

Configure sending limits

How-to Reviewed · not yet fact-checked

In short

How do I configure sending limits in Reply?

Set the account limit first in Settings under Email Accounts, then open the sequence Settings tab and configure Max number of emails per day, Max new daily contacts, Delay between each email sent, and Max same-domain contacts per day. The account daily cap is 400 emails on paid plans, and Max new daily contacts overrides the emails limit.

Goal

A limit configuration that protects deliverability while meeting your volume target — with no surprise about which cap binds first.

Preconditions

Connected email accounts — see Connect a mailbox — and a sequence to configure.

Steps

  1. Start with the account. One email account can send at most 400 emails per day on paid plans (200 during the trial). In Settings, open the Email Accounts tab, click the mailbox, choose the Safety settings part, turn the Delay between each email sent toggle on, and select the time in seconds — the higher the delay, the slower the sending. If one mailbox serves several Reply accounts, the limit is separate for each.
  2. Open the sequence's Settings tab and expand the General settings section.
  3. Set Max number of emails per day — the maximum first-step emails the sequence sends daily (up to 10,000). It cannot exceed the email account's daily limit.
  4. Set Max new daily contacts — how many new contacts the sequence starts each day. Contacts above the limit wait in the Throttled state until the system prepares them for Step 1. This limit overrides Max number of emails per day and prepares contacts for Step 1 every day, including weekends.
  5. Choose the New daily contact addition mode: Add until capacity (the default) only adds the contacts needed to reach the daily limit and does not add new contacts on days the schedule is closed; Add full amount adds the full configured number every day regardless. To skip throttling entirely, enable No limit on new daily contacts — new contacts then move straight into Step 1.
  6. Set Delay between each email sent (seconds) for the sequence — at least 120-180 seconds is recommended to avoid the account being blocked for spam activity, and the system needs an additional 10-15 seconds per email, so include that when sizing the daily maximum.
  7. Turn on Max same-domain contacts per day and set the number to cap how many people at one company you reach per day. The limit does not work with free domains (gmail.com, outlook.com, yahoo.com, and similar).
  8. To send more than one email to the same contact per day, raise Max daily emails per contact (the default is 1). It does not apply to emails sent within a Manual email step.
  9. Click Save settings and review the sequence schedule — limits apply inside its sending windows.

How the limits combine: with Max number of emails per day at 400 and Max new daily contacts at 100, the sequence sends 100 first-step emails per day and distributes the remaining 300 evenly across follow-up steps.

Expected result

Sends distribute across accounts and days exactly as capped — the account limit binds first, then the sequence's daily email and contact limits.

Verification

After the first sending window, per-account counts stay at or under the account limit and the sequence total stays under Max number of emails per day. Contacts beyond the daily contact limit show as Throttled instead of sending.

What happens next

Sending follows When Reply sends. When a daily limit is reached, the sequence toggle turns yellow until the next window — see Sequence stopping — so check the toggle before raising any cap.

Common mistakes

  • Raising the sequence limit while the account limit binds — nothing changes; raise the right cap.
  • Confusing Max new daily contacts (contacts starting Step 1) with Max number of emails per day (messages) — and forgetting the contacts limit overrides the emails limit.
  • Setting the per-email delay too low — 120-180 seconds is the recommended floor to avoid provider blocks.

Build with Reply